Amazon Launches “Buttoned Down” Brand Of Clothing For Prime Members: Non-Iron Shirts For $39 With Lifetime Free Returns

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Amazon has launched their own clothing brand, “Buttoned Down.” You must be a Prime member to purchase Buttoned Down clothing.

Amazon says they are comparable to other high-end luxury shirts and they’ll stand behind it. They are offering a 100% money back guarantee if the customer isn’t satisfied with the product at any time – no questions asked. They’ll even pay for the return shipping!

“Buttoned Down dress shirts are made of 100% Supima Cotton whose fibers – 35% longer and 45% stronger than those of regular cotton –provide not only a softer, more consistent hand feel, but also durability for regular wear.”

Here is the initial Buttoned Down product line:
Classic Fit:
-Men’s Non-Iron Pinpoint Spread Collar Dress Shirt: $39
-Men’s Non-Iron Pinpoint Button Collar Dress Shirt: $39
-Men’s Non-Iron Spread Collar Dress Shirt: $49
-Men’s Non-Iron Button Collar Dress Shirt: $49

Fitted:
-Men’s Non-Iron Pinpoint Spread Collar Dress Shirt: $39
-Men’s Non-Iron Pinpoint Button Collar Dress Shirt: $39
-Men’s Non-Iron Spread Collar Dress Shirt: $49
-Men’s Non-Iron Button Collar Dress Shirt: $49

Buttoned Down clothes are for Amazon Prime members only.  You can sign up for a free trial of Prime here. A prime trial is also free with Amazon Family (which also gets you 20% off diapers and wipes among other benefits) or Amazon Student.

HT: BarryLincoln, via DDF

17 COMMENTS

Older First
  1. Brian

    $33 with my 15% movers coupon 😀

  2. Binyomin

    Looking at the measurements, their trim fit is not really trim. It’s most similar to Nordstrom’s regular fit, as opposed to their trim or extra trim.

  3. Josh

    @Yeshivish: the pinpoints are in white.

    This is the best news I’ve heard this week! Just ordered, can’t wait to see the quality.

  4. Moshe

    I have a nagging feeling that lifetime retuners will have their amazon account shut down due to “irregualr pattern of returns”

  5. EHY

    If you purchase shirts while using a prime free trial and when you want to return the shirts the free trial has expired, do you still get refund/free return shipping?

  6. Noam

    Do you need a prime account to return? The prime free trial is only for couple months.

  7. Motti

    @ShmuliT: Just an idea: Don’t use a one-time coupon for something that you might return need to return in the future (because you’ll get back your $41.29, but not the $25).

  8. chaim

    any idea if tears in the elbow area would be covered in the warranty. YMMV — some stores (BB, CT) have let me exchange 1-2 shirts at a time with elbow tears every year…

    in case you don’t know what I’m referring to — working at a desk all day can induce fabric tears at the elbow as your flex your arm / stretch the fabric and rub it on the desk… most shirts don’t last more than a year of regular use (3x-4x per month) despite special care not to rip them

  9. Ton

    Dan, lifetime return means if you wear it and are not satisfied, you can return. Or it has to be unworn and under original package?

  10. ENOTTY

    I returned two of the shirts after an apparent 30-day return window and Amazon deducted a “restocking” fee from the refund. I complained via chat that this was outside of my understanding of the satisfaction guarantee. The rep made a “one-time exception” and refunded the additional restocking fee.

    So really, what this is lifetime return minus a restocking fee if outside of 30-days after the order.

  11. shlomo

    how do i return this shirt?

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